About Us

Our Story: Where Knockaround Began

Knockaround was founded in sunny San Diego, California back in 2005 by artist Adam “Ace” Moyer, with one straightforward vision: premium, durable sunglasses that don’t carry outrageous designer price tags.

The brand name draws inspiration from his father’s well-loved “knockaround” cars — tough, reliable, built for everyday adventures without precious maintenance. At the time, Ace noticed a frustrating gap in the eyewear market: shoppers were forced to choose between flimsy cheap drugstore shades or overpriced luxury frames they feared scratching or losing on trips, beaches and casual outings.

As an art student obsessed with color and laid-back coastal lifestyle design, he set out to create eyewear that balances bold aesthetics, tough build quality and accessible pricing. What started as a small batch of hand-sold frames has grown into a global lifestyle brand loved by beachgoers, outdoor lovers, sports fans and everyday style seekers across Europe and the rest of the world. Our Italy official site knockarounds.it.com brings the full Knockaround collection closer to European customers, with local warehousing, fast EU shipping and region-tailored customer support.

Our Core Mission

We believe great eye protection and standout style should be available to everyone. Our permanent brand promise: Quality Shades That Won’t Break the Bank.

We reject inflated retail markups and unnecessary luxury premiums. Every pair we craft delivers three non-negotiable standards:

• All-day durability built for active daily use
• Industry-standard UV400 full eye protection, with premium polarized lens upgrades
• Vibrant, versatile frame designs to match every personal style, from minimal classics to bright limited-edition collabs

No longer do you need to worry about ruining an expensive pair on hikes, surf trips, festivals or road trips — Knockaround frames are made to be knocked around, just as the name suggests.

Our Product Range & Craftsmanship

Our full lineup available on knockarounds.it.com covers every scenario and taste:

• Iconic everyday silhouettes: Fast Lanes, Palomas, Tide Pools, B-Side and more timeless frame shapes
• Polarized lens options to cut harsh road, water and snow glare
• Custom prescription optical frames tailored to your vision needs
• Exclusive limited-edition drops, seasonal collabs and licensed sport-themed collections
• Blue light blocking glasses for office screen wear
• Matching branded accessories: protective cases, microfiber cloths and gift sets

We prioritize practical construction: impact-resistant lenses, flexible lightweight frames and scratch-resistant coatings. Every design undergoes quality checks before leaving our supply chain, balancing long-lasting wear with lightweight comfort for all-day use. We offer dozens of color combinations, allowing you to match your shades to your wardrobe, vacation vibe or unique personality.

Why Shop Knockaround on knockarounds.it.com

As our dedicated European hub based to serve Italy and all EU nations, our local store delivers exclusive regional advantages you won’t get from overseas global sites:

• Local European warehouse stock for fast domestic Italian and cross-EU delivery
• All prices displayed in EUR, inclusive of Italian VAT with transparent checkout fees
• Secure region-compliant payment methods including Klarna split payments, PayPal and major EU bank cards
• Dedicated multilingual customer support operating CET working hours
• Simplified customs clearance for all EU orders, no surprise hidden import taxes within the bloc
• 30-day eligible return program with free domestic Italian return labels
• Early access to limited edition restocks and Europe-only seasonal promotions

Our Brand Values

Accessibility

We design eyewear for every budget, age and lifestyle. You shouldn’t sacrifice quality or style to afford reliable sun protection.

Durability & Practicality

Our frames are engineered for real life — outdoor adventures, commutes, beach days and spontaneous trips. We build products meant to be used, not stored away.

Creativity & Individuality

We celebrate self-expression through endless frame colors, limited-run artist collabs and customizable options. Your sunglasses should reflect who you are.

Transparency

Clear pricing, straightforward shipping rules, easy return policies and no hidden surcharges. Every shopping step is laid out honestly for our customers.

Community Focus

For nearly 20 years, Knockaround has built a global community of adventure lovers. We constantly listen to our fans to refine our designs, launch fan-favorite colorways and improve our online shopping experience.

Looking Forward

From a small startup selling frames locally in San Diego to an international brand shipping across North America, Asia, Australia and Europe, our core spirit has never shifted: life is meant for exploring, and your sunglasses should keep up with every adventure.

Through knockarounds.it.com, we are proud to bring the relaxed, vibrant Knockaround California lifestyle to European customers. Whether you’re shopping for daily casual wear, travel essentials, sport eyewear or unique limited-edition gifts, we’re here to supply reliable, stylish shades for all your moments out in the sun.