Privacy Policy – knockarounds.it.com
Last Updated: June 2026
This Privacy Policy explains how Knockaround (referred to as “we”, “us”, or “our”) collects, uses, stores, protects and shares your personal information when you visit our website knockarounds.it.com, create an account, place orders, subscribe to newsletters, contact customer support or use any of our online services.
By accessing and using our website, you fully agree to the practices described within this Privacy Policy. If you do not accept these terms, please stop using our site immediately.
1. Who We Are
Our online store operates at knockarounds.it.com, selling sunglasses, eyewear accessories, limited-edition collabs, prescription frames and gift cards.
Support email: support@knockarounds.it.com
We act as the data controller for all personal data collected through this website, compliant with the General Data Protection Regulation (GDPR) applicable to users in the European Economic Area (EEA) and Italy’s local data protection laws.
2. What Personal Data We Collect
We only gather information necessary to process your orders, improve our services and comply with legal obligations. We collect data in three main ways: information you submit automatically, information you provide manually, and data collected via cookies.
2.1 Information You Voluntarily Provide
We collect personal details you actively enter on our site:
- Full name, billing address, delivery address, postal code, country
- Email address, contact phone number
- Account login credentials (username, encrypted password)
- Payment related details: billing address matching your payment card, payment transaction records (we never store full card numbers, CVV or bank credentials; payments are handled by PCI-DSS certified third-party payment providers)
- Order history, purchased items, return requests, support ticket messages
- Newsletter subscription preferences, marketing consent status
- Custom prescription information (for prescription lens orders)
- Any additional information you share when contacting customer service
2.2 Automatically Collected Technical Data
When you browse knockarounds.it.com, our servers automatically record non-sensitive technical information:
- Device type, browser name and version, operating system
- IP address, approximate geographic location (country/city level only)
- Website entry/exit pages, clicked links, pages viewed, time spent on each page
- Date and time of your visit, referral source (the website that directed you to us)
- Session identifiers for temporary website functionality
This data helps us fix technical errors, optimize page loading speeds and understand visitor browsing trends.
2.3 Data Collected via Cookies & Tracking Tools
We use cookies, pixel tags and similar tracking technologies on our website. Full details are listed in our dedicated Cookie Policy, including how to disable cookies via your browser settings.
Types of cookies we use:
- Necessary cookies: Required for checkout, account login, cart storage and secure website operation; cannot be disabled.
- Functional cookies: Save your preferences such as currency, language and saved shipping addresses.
- Analytics cookies: Measure website traffic and user behavior anonymously.
- Marketing cookies: Deliver targeted product ads and promotional offers on external platforms, only if you grant explicit consent.
3. How We Use Your Personal Data
We process your personal information strictly for the below legal purposes and will not repurpose your data without obtaining separate consent:
- Order fulfilment & delivery Process payments, send order confirmations, generate tracking numbers, arrange shipping, handle returns, replacements and refunds.
- Account management Create and secure your customer account, save your addresses and order history for faster future checkout.
- Customer support communication Respond to your emails, resolve billing, shipping, product and return issues, follow up on open support requests.
- Website performance & security Detect website bugs, prevent fraud, block suspicious login attempts, protect payment transactions and secure our platform against abuse.
- Marketing & promotions (only with your opt-in consent) Send exclusive discount codes, new product launches, limited collection updates, seasonal sale newsletters via email. You may unsubscribe at any time with one click inside every marketing email.
- Legal compliance Maintain financial transaction records for tax and accounting requirements, respond to official government or legal authority requests when legally required.
- Service improvement Analyze anonymous browsing data to adjust product pages, simplify checkout flow and enhance overall user shopping experience.
4. Who We Share Your Personal Data With
We never sell, rent or trade your personal information to third-party marketing companies for profit. We only share limited necessary data with trusted service partners who assist our business operations, all bound by strict data protection agreements:
4.1 Payment Service Providers
PCI-DSS certified payment gateways process all credit card, PayPal, Klarna and digital wallet transactions. Your full financial details remain exclusively with these providers; our website does not store complete card data.
4.2 Logistics & Courier Partners
We share your name, delivery address, phone number and order contents with shipping carriers to dispatch and deliver your purchased items. Couriers may contact you regarding delivery scheduling.
4.3 IT & Website Service Providers
Third-party platforms supporting our website hosting, cloud storage, analytics and email delivery receive anonymized or minimal personal data only to maintain site functionality.
4.4 Legal Authorities
We may disclose your personal data if obligated by Italian or EU law, court order, official government investigation, or to protect our legal rights, property and user safety.
4.5 Business Transfer Scenarios
If our business undergoes a merger, acquisition or full/partial asset sale, customer data will be transferred as part of business assets, subject to the same privacy protection standards outlined in this policy.
5. Data Storage & Security
5.1 Storage Period
We retain your personal data only as long as required for its original collection purpose:
- Order and billing records: Stored for 7 years to meet tax and accounting legal obligations.
- Customer account data: Retained until you request full account deletion.
- Marketing contact information: Stored until you unsubscribe or withdraw your marketing consent.
- Support chat/email records: Saved for 3 years after closing your ticket for reference on repeat inquiries.
- Automatically collected browsing data: Anonymized analytics data stored for 24 months.
After the retention period expires, all personal data is securely erased or anonymized.
5.2 Security Safeguards
We implement industry-standard technical and organizational measures to protect your data against unauthorized access, loss, alteration or disclosure:
- Full HTTPS TLS encryption across all website pages and checkout flows
- Encrypted password storage with secure hashing algorithms
- Restricted internal staff access to personal customer data, limited to teams handling orders and support
- Regular security updates, malware scanning and server vulnerability checks
- Secure, password-locked cloud storage with access audit logs
Despite our robust protections, no online data transmission or digital storage system can guarantee 100% security. You are responsible for keeping your account login password confidential and not sharing your account with third parties.
6. Your Data Rights (GDPR Rights for EEA/Italy Users)
If you are located within the European Economic Area, you hold the following enforceable data protection rights. To submit a data request, email us at support@knockarounds.it.com with your full name, registered email address and order number for identity verification.
- Right to Access Request a full copy of all personal data we hold about you, free of charge for one request per calendar year.
- Right to Rectification Correct incomplete, outdated or inaccurate information (e.g., wrong shipping address, misspelled name).
- Right to Erasure (“Right to be Forgotten”) Request permanent deletion of your customer account and all associated personal data, where no legal obligation requires us to retain records.
- Right to Restrict Processing Pause the processing of your personal data under specific conditions, such as if you dispute the accuracy of your stored information.
- Right to Data Portability Receive your order and contact data in a standard, machine-readable digital format to transfer to another retailer service.
- Right to Object Opt out of marketing emails at any time; you may also object to data processing based on our legitimate business interests for non-marketing purposes.
- Right to Withdraw Consent Revoke any consent you previously granted for marketing, cookie tracking or data processing at any time without penalty.
- Right to Lodge a Complaint If you believe we have violated data protection regulations, you may submit a formal complaint to your local Italian data protection authority (Garante per la Protezione dei Dati Personali).
We will respond to all valid data requests within 30 calendar days of receiving your verified identity submission.
7. Children’s Privacy
Our website and products are intended for users aged 16 years and older. We do not knowingly collect personal information from minors under 16. If you believe we have unintentionally gathered data from a child under 16, contact our support team immediately, and we will fully delete all related information without delay.
8. Third-Party Websites
Our website may contain hyperlinks to external third-party sites (social media platforms, payment provider portals, review websites). This Privacy Policy only applies to knockarounds.it.com. We are not responsible for the data collection, privacy practices or content of any external linked websites. We recommend reviewing each third party’s separate privacy policy before sharing your personal information on their platforms.
9. Updates to This Privacy Policy
We reserve the right to revise and update this Privacy Policy periodically to reflect changes in our business practices, new legal requirements or website feature updates. When material changes are made, we will post the revised version on this page with an updated “Last Updated” date and notify registered account holders via email. Continued website use after policy updates confirms your acceptance of
10. Contact Us for Privacy Inquiries
For all questions, concerns or formal data subject requests related to this Privacy Policy, personal data storage or data deletion:
Email: support@knockarounds.it.com
Working Hours: Monday – Friday, 9:00 – 17:00 CET